Albuquerque Coffee Roaster Startup Supports New Mexico Nonprofits

It was Kurt Vonnegut that wrote that the most daring thing a person could do with their life was to create stable communities. That doing so, true problems facing humanity may be cured.

We’re loosely quoting Vonnegut but his idea behind incremental, small change causing large change is profound. The idea was shared by Leo Tolstoy and Margaret Mead and evident in modern businesses like Warby Parker and their “Get a Pair, Give a Pair” campaign. It’s also what we believe at Pour Vida Coffee Roasters. That changing the world through coffee alone may be a stretch, but coffee can fuel our community and cultivate world-changing possibilities.


The Top 10 Quotes from Peter Thiel’s Zero to One

“Tell me something that’s true that no one agrees with you on?” That’s the fundamental question that Peter Thiel answers in his book “Zero to One.”  If you are unfamiliar with Peter Thiel, he’s known for co-founding PayPal with Max Levchin, Elon Musk, Steve Chen, Reid Hoffman and other juggernauts in the tech industry. He’s also known for launching Clarium Captial and Palantir Technologies, and was an early-stage investor in startups like Facebook, LinkedIn and Tesla. Peter’s accomplishments will solidify him as one of the greatest entrepreneurs, venture capitalist and visionaries of our generation. Peter’s resume alone is a reason enough to read Zero to One. However, if Peter authored Zero to One under a pseudonym, it would still stand as one of the best books about business, creativity, entrepreneurship and technology.

If you are a small startup, large company or thinking about taking the leap to create your own business, this book provides insight. It doesn’t matter what industry you align with, whether it be jewelry, tech, finance, advertising or education, Zero to One has relevant advice for you.

I’ve gone through Zero to One for the second time and collected 10 of my favorite quotes and passages. I hope these inspire you to read the book.

Top 10 quotes from Zero to One:

  1. “Brilliant thinking is rare, but courage is in even shorter supply than genius.”
  2. “Customers won’t care about any particular technology unless it solves a particular problem in a superior way. And if you can’t monopolize a unique solution for a small market, you’ll be stuck with vicious competition.”
  3. “Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.”
  4. “A valuable business must start by finding a niche and dominating a small market.”
    Also see Kevin Kelly’s “1,000 True Fans”
  5. “The most valuable businesses of coming decades will be built by entrepreneurs who seek to empower people rather than try to make them obsolete.”
  6. Our task today is to find singular ways to create the new things that will make the future not just different, but better—to go from 0 to 1… The essential first step is to think for yourself. Only by seeing our world anew, as fresh and strange as it was to the ancients who saw it first, can we both re-create it and preserve it for the future.”
  7. “Leanness is a methodology, not a goal. Making small changes to things that already exist might lead you to a local maximum, but it won’t help you find the global maximum.”
  8. “The best thing I did as a manager at PayPal was to make every person in the company responsible for doing just one thing. Every employee’s one thing was unique, and everyone knew I would evaluate him only on that one thing.”
  9. “What valuable company is nobody building? Every correct answer is necessarily a secret: something important and unknown, something hard to do but doable. If there are many secrets left in the world, there are probably many world-changing companies yet to be started.”
  10. “You can have agency not just over your own life, but over a small and important part of the world. It begins by rejecting the unjust tyranny of chance. You are not a lottery ticket.”

If you read Zero to One, I’d love to hear your thoughts about the book. If not, I hope these quotes will inspire you to create something new and build your business for a better future, no matter your environment, circumstance, lack of funds or poor luck. You are not a lottery ticket.

Bring Back Our Girls

I’m typically not affected by the news, but the story of the 270 Nigerian girls that were kidnapped on April 15th, 2014, made my heart ache to a great extent. I am sure you’re feeling quite the same. There’s incredible atrocities in this world, things that defy what it means to be human, things that challenge the world community and even your own beliefs. However, the good will prevail because there’s more of it.


please visit

I made this art

Baudelaire—get drunk

ONE SHOULD always be drunk. That’s the great thing; the only question. Not to feel the horrible burden of Time weighing on your shoulders and bowing you to the earth, you should be drunk without respite.

Drunk with what? With wine, with poetry, or with virtue, as you please. But get drunk.

And if sometimes you should happen to awake, on the stairs of a palace, on the green grass of a ditch, in the dreary solitude of your own room, and find that your drunkenness is ebbing or has vanished, ask the wind and the wave, ask star, bird, or clock, ask everything that flies, everything that moans, everything that flows, everything that sings, everything that speaks, ask them the time; and the wind, the wave, the star, the bird and the clock will all reply: “It is Time to get drunk! If you are not to be the martyred slaves of Time, be perpetually drunk! With wine, with poetry, or with virtue, as you please.”

Let’s paint her pink this October: Breast Cancer Awareness


Fulfilling the Promise

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen® and launched the global breast cancer movement. Today, Komen has invested more than $2.5 billion to fulfill our promise, working to end breast cancer in the U.S. and throughout the world through ground-breaking research, community health outreach, advocacy and programs in more than 30 countries.

Progress in the Fight Against Breast Cancer

Since 1982, Komen has played a critical role in every major advance in the fight against breast cancer – transforming how the world talks about and treats this disease and helping to turn millions of breast cancer patients into breast cancer survivors. We are proud of our contribution to some real victories:

  • More early detection and effective treatment– Currently, about 70 percenft of women 40 and older receive regular mammograms, the single most effective screening tool to find breast cancer early.  Since 1990, early detection and effective treatment have resulted in a 34 percent decline in breast cancer mortality in the U.S.
  • More hope –In 1980, the 5-year relative survival rate for women diagnosed with early stage breast cancer (cancer confined to the breast) was about 74 percent. Today, that number is 99 percent.
  • More research – The federal government now devotes more than $850 million each year to breast cancer research, treatment and prevention (compared to $30 million in 1982).
  • More survivors – Currently, there are about 3 million breast cancers survivors, the largest group of cancer survivors in the U.S.


I transcribed my daughters story

This is a story that I transcribed for my daughter Amelia. This story is about her little brother Abram (a little over a year). Amelia illustrated and conceptualized this story. She is 3 years old.

Abram A Poop

Abram A Poop, by Amelia Gros


Once upon a time, there was a boy named Abram. He was always stinky. He pooped and he wooped and he snooped. (Amelia wanted to point out that the poop in this scene is black)


One day he went to school. Abram pooped at school. Abram was not allowed at school. (Amelia also pointed out here that his pooped was red)


Abram went to the doctor and wanted to eat crayons. (Amelia commented that Abram was running with crayons from Dr. Spy, who doesn’t exist in real life but judging from his name, is the best doctor ever.)


Abram goes to dance class. He wants to poop at dance class. (Amelia made it very clear that Abram in the scene is “black as night”. Probably due to some poop trauma.)





Charlotte, NC

This city is a nightmare of noise and need
murmurs from every concrete seat cry help me, no—no, help me
I walk on feeling helpless to everyone but myself
sure, it would be easy to reach for the change in my pocket
or the extra in my wallet
“but that’s reaching to deep”, I tell myself
quietly so no one hears
I can walk around ignoring everyone I pass
I can walk with a “No” sitting on my lips like a jumper on a ledge

This city is a nightmare of noise and need
and I am lost in the thick of it, a dense canopy of beams
you sit on top of the Hearst tower with judgment
watching my greed or better yet—thoughtlessness
pretending your not just like me
sitting high above but living in the weeds
all the while we pretend we are nothing like them
all the while with a kiss on our foreheads like we were blessed

two long lost friends

Our stories, the same.
We were two pages bound in a novel.
When separated by thousands,
it’s easy to get lost in the “betweens”.
And me?
I would tear myself apart just to be closer.
I would move the earth if it weren’t for the sea.
So you went this way and I went that.
You took the high-road and well, I took the…
We’ve wandered a long while my friend
and it’s been even longer since we’ve seen home.
Yet as we run, march, crawl and claw at the soil to get further,
the author has penned our return.
It will be the end of our story.
And I’ll meet you there,
that place where the words end.

You moved to Albuquerque

Your mom told you to be careful, she saw an episode of “Cops in Albuquerque”, where someone was firing a shotgun in the air at the University.
I said, “that’s rare my dear, those guys stick to the Warzone. That’s close to 4 miles away!”
You weren’t buying it.
I said, “stick with me! I was born and raised in Albuquerque. I was in the 18th Street gang as a Tween. I’ve got connections… gang connections.”
You laughed and smiled, and I smiled, and it was funny.

You moved to Albuquerque.